How To Increase Google AdSense CPC And CTR In 2018
We all know that Google AdSense is the most popular PPC (Pay Per Click) network where any website owner can use them to increase their online visibility and click through rates.
As I have been using Google AdSense for a long time now , I know few secret tips that can help you increase your CPC and CTR rates to boost your income.
1.Find Profitable Keywords
Keyword research is the key to increase AdSense CPC. If you are looking for proven ways on how to get high cpc adsense for your blogs, here are few keyword research tips for you.
Spy on your competitors best performing keywords. One of the easiest ways on how to increase your CTR AdSense is to find out all the keywords that are being used by the top earning blogs in your field. You can do this by using tools such as SEMrush. It can really help you find out all the top keywords of any niche! Here’s a detailed guide about it.
Always write keyword rich content. Before creating any new content for your blogs, make sure to do keyword research. Only after finding the primary and secondary keywords for your blogs, start creating content around it. That way you can quickly boost your blog’s search traffic as well as AdSense CPC and CTR.
Always find long tail keywords. They are easier to rank and give you lots of search traffic to your blogs. You can create lots of content by using long tail keywords. If you are wondering how to increase AdSense CPC with long tail keywords, I highly recommend you to give a try to Long Tail Pro.
2.Create Compelling Ads
Focus on choosing your website visitors over ads. If you focus on your customers needs and wants, you will be able to create better Google AdSense campaigns to make decent passive income from AdSense ads. Use Google adwords keywords suggestion tool to come up with relevant phrases for your ads, focus on how competitive the keywords are and also analyze how much they can generate you for each keyword.
Compelling ads always generate more CTR as they don’t give any false hopes to the visitors, and compelling ads always stand out from the competition. While creating ads, don’t imagine you are creating ads to generate more money, instead think from your customers point of view to generate more clicks.
Your headline of the ad, description and URL are the 3 essential ingredients that can make or break your click through rates, so make sure to have
1. A powerful headline
2. Irresistible URL and
3. A search engine friendly description
3.Quality Content
One thing should keep in mind is that you should write contents around your website niche only. This way, you will be able to convert your website into well themed website for that niche. In case, you start writing about unrelated niche, you will see drop in click through rate you are getting on your Google Adsense Ads.
This way you may even lose lots of your existing users as they are visiting your website to see latest contents about that niche only and not about any unrelated niche. Hope you got my point
4.Visitors Location
Your website visitors location (geometric location such as US, UK, India) also matter when it comes about improving the CRT for Google Adsense Ads. A single click from US location can give you a CPC of $1 to $5 or even more and while the same click from Asian location will give you a CPC of $.01 to $1 only.
You should look at ways to improve traffic from US location on your website if you want more AdSense earnings. If you are targeting India as the target market, you will see lower amount of money per CPC. But if you are getting majority of traffic on your website from US, you will see much higher cost per click on your Google Adsense ad units.
5.Website Niche
Last thing that you have to do is choose a good niche for your website. Niche related to internet marketing, web development, finance, gaming and health etc are high paying as the CPC for keywords related to these niche’s are quite good. Most of the times, you would not get good CPC in case you decide to go for education or entertainment related niche’s.
It doesn’t matter how much you want to make from Google AdSense, you just have first focus on choosing a website niche that is either ever green or giving you rock solid income opportunities for a long time. Selecting your niche can determine how much money you can generate each and every month from your Google AdSense ads.
Improving Google AdSense CPC and CTR is not a hard task, and anyone with basic skills on how to turn visitors into prospects can generate a good average income from PPC ads. Conversion tracking is also a major factor that can decide your CTR rates as you need to focus on getting more click through rates than increasing your ad budget.
If you implement the above 5 tips, not only you will increase your traffic but also you can increase your AdSense CPC and CTR of your blogs. Just make sure to create keyword rich content by analyzing your competitors and you will soon notice better results.